Job description
Deese Elite Concrete Coatings is seeking a highly motivated and strategic Marketing Manager to join our team. The Marketing Manager will be responsible for developing and executing marketing strategies to attract new clients and retain existing ones. This role includes overseeing all digital and traditional marketing channels, enhancing brand presence, and generating leads.
Key Responsibilities:
- Strategy Development:
Develop and implement comprehensive marketing strategies aligned with company goals.
- Target Market Identification:
Identify and analyze target markets, and create tailored marketing campaigns to attract and retain customers.
- Digital Marketing Management:
Oversee and optimize digital marketing efforts such as SEO, PPC, email marketing, and social media.
- Content Creation & Management:
Collaborate with the creative team to produce engaging content (blogs, videos, graphics, case studies) across all digital platforms.
- Brand Voice Consistency:
Ensure all content is consistent with the company’s brand voice and messaging.
- Social Media Strategy:
Develop and execute a social media strategy to increase brand awareness and customer engagement. Manage interactions and respond in a timely manner.
- Lead Generation Campaigns:
Implement and manage lead generation campaigns to attract potential clients.
- CRM Utilization:
Use CRM software to track and analyze customer data to improve marketing efforts.
- Market Research:
Conduct ongoing research to identify industry trends, competitor activities, and customer preferences.
- Campaign Analysis:
Analyze marketing data to measure campaign effectiveness and adjust strategies as necessary.
- Advertising & Promotions:
Plan and manage advertising and promotional efforts, including print, online ads, and local events.
- Partnership Development:
Build and foster partnerships with local businesses and influencers to expand brand reach.
- Budget Management:
Manage the marketing budget, ensuring campaigns are cost-effective and deliver a high ROI.
- Reporting:
Prepare and present regular reports on marketing performance, including insights on ROI and budget utilization.
Qualifications:
- Proven experience as a Marketing Manager or similar role.
- Expertise in digital marketing strategies, including SEO, PPC, and social media.
- Strong knowledge of CRM systems and marketing analytics.
- Excellent communication, leadership, and organizational skills.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Experience in the construction or coatings industry is a plus.
Compensation:
Deese Elite Concrete Coatings offers competitive wages and benefits including health insurance, dental insurance, vision insurance, simple IRA and matching, paid time off, performance bonuses (if applicable), and an employee referral program.
